Cennydd's Mugshot


Design director
Independent, UK


Future ethics

Technology is never neutral: it has inevitable social, political, and moral impact. The coming era of connected smart technologies, such as AI, autonomous vehicles, and the Internet of Things, demands trust: trust the tech industry has yet to fully earn.

This talk will illuminate the ethical questions of emerging technologies and challenge designers and engineers to create more thoughtful, positive products for future generations.


Visual design essentials

Wednesday, 14 March — 09:00

Visual Design Essentials is a one-day masterclass for digital designers and professionals. Get practical, candid instruction from someone who’s learned visual design the hard way, then learn by doing, with multiple hands-on challenges and team critique sessions. Optional homework assignments will help you further develop the new skills you’ve learned.

Who should attend?

This workshop is ideal for:

  • user experience and interaction designers looking to move into full-stack product design, or eager to work more effectively with their visual design colleagues;
  • developers, product managers, and other digital professionals looking to learn the key principles and skills of visual design;
  • early-stage visual designers looking to solidify their learning and gain fresh perspectives from an experienced practitioner.

This workshop covers:

Basics of form

Point, line, surface, volume. Geometric, organic, random forms. Exercise: Point placement, attraction of elements.

Layout and composition

Elements in relation. Symmetry, repetition, and rhythm. Activity in structure. Grouping. Gestalt theory. Page grids, common print grids, responsive digital grids, grid arithmetic. Alignment. Hierarchy and visual weight. Positive and negative space. Exercise: Conveying meaning through layout.


Anatomy of a typeface. Typeface classification. Type terminology: hinting, kerning, letterspacing, leading. Alignment, hyphenation, measure. Choosing base fonts. Choose font pairings. Typographic scales. Webfonts in practice. Handling text over images. Exercise: Typography visual sprint, plus critique.

Icon design

Icon vs. index vs. symbol. Resolution and recognition. Icon consistency. Icon design techniques. · Exercise: Icon design, plus critique.

Visual concept

Visual research. Idea generation. Action verbs. Scrapbooking. Mood boards, brand matrices. Connotation and denotation. “Fresh eyes”. Contemporary trends.

Production and practice

Layer management. Exporting multiple resolutions. Producing assets. File formats, compression, and image optimisation. Version control. Useful tools.

Final exercise

Create a full screen mockup from a provided wireframe/sketch. Plus critique.

About Cennydd

Cennydd Bowles is a designer and writer focusing on the ethics of emerging technologies. He has worked with companies including Twitter, Samsung, and WWF, is author of the popular Undercover User Experience Design and is now working on his second book, due spring 2018.

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