Ethan's Mugshot


Designer & author


Responsive design: Beyond our devices

Responsive designers now focus on patterns: reusable design modules we stitch together into larger layouts. But how should those patterns adapt, and when? And how do we design with them? We’ll look at answers to those questions, and start moving our design practices beyond the screens in front of us.

The talk covers the industry shift from “pages” to “patterns”—designing small, reusable little interface components—and how digital practices can adapt to that change by integrating pattern libraries into their company culture.


Responsive web design

Wednesday, 14 March — 09:00

Spend the day with Ethan and Karen and leave with a smile on your face—as well as an in-depth understanding of what you’ll need to know to run your responsive redesign right.

Who should attend?

This workshop is ideal for:

  • user experience and visual designers looking to not only understand fluid grids and media queries, but also understand the process of getting to a successful responsive design;
  • product managers and developers looking to understand how to plan, execute and roll out a successful, performant responsive design project;

The workshop covers:

Our Multi-Device Future

Karen and Ethan present the fundamentals of responsive design and explain how its flexible foundation helps organizations adapt to our multi-device future.

Content Strategy for Mobile

Karen introduces a framework for helping to revise and evolve your content to support a responsive redesign. Afternoon

Fundamentals of Responsive Layout

Ethan explains the core concepts behind responsive design in a way that everyone (not just developers) can understand.

Process and Performance

Ethan discusses how the design and development process must change, and why performance is everyone’s problem.

Responsive Design Governance

Karen describes how organizations roll out responsive, and how hiring, org structure, and workflow need to evolve.

About Ethan

Ethan Marcotte is an independent web designer based in Boston, Massachusetts. A few years ago, he coined the term “responsive web design” to describe a new way of designing for the ever-changing Web. His popular books on the topic, Responsive Web Design and Responsive Design: Patterns and Principles, have been widely praised, showing how designers and organizations can leverage the Web’s flexibility to design across mobile, tablet, and desktop—and whatever might come next.

Over the years, Ethan’s clientele has included New York Magazine, the Sundance Film Festival, The Boston Globe, and People Magazine. He also cofounded Editorially, a collaborative writing platform, and has been a featured speaker at various conferences, including Webstock, Adobe MAX, and SXSW Interactive.

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