Karen's Mugshot


Managing partner
Bond Art + Science, USA


Adaptive content, context, and controversy

In 2016, “adaptive content” became a buzzword. To some, it’s a complex, long-term initiative to structure content for flexible reuse and dynamic targeting. To others, it’s a way to ensure that everyone, everywhere, sees exactly what they want—like magic!

In this talk, Karen shares her perspective (and reservations) on how adaptive content is being used today.

She’ll discuss how adaptive content supports targeting content to device type—and why that’s rarely necessary.

She’ll also describe ways that adaptive content can support tailoring content according to context—and ways that can go wrong.

You’ll walk away with a better understanding of when adaptive content is necessary and how to get the most value from it.


Responsive web design

Wednesday, 14 March — 09:00

Spend the day with Ethan and Karen and leave with a smile on your face—as well as an in-depth understanding of what you’ll need to know to run your responsive redesign right.

Who should attend?

This workshop is ideal for:

  • user experience and visual designers looking to not only understand fluid grids and media queries, but also understand the process of getting to a successful responsive design;
  • product managers and developers looking to understand how to plan, execute and roll out a successful, performant responsive design project;

The workshop covers:

Our Multi-Device Future

Karen and Ethan present the fundamentals of responsive design and explain how its flexible foundation helps organizations adapt to our multi-device future.

Content Strategy for Mobile

Karen introduces a framework for helping to revise and evolve your content to support a responsive redesign. Afternoon

Fundamentals of Responsive Layout

Ethan explains the core concepts behind responsive design in a way that everyone (not just developers) can understand.

Process and Performance

Ethan discusses how the design and development process must change, and why performance is everyone’s problem.

Responsive Design Governance

Karen describes how organizations roll out responsive, and how hiring, org structure, and workflow need to evolve.

About Karen

For more than 20 years Karen has helped create more usable digital products through the power of user experience design and content strategy. She founded Bond Art + Science in 2006, and has led content strategy and information architecture engagements for enterprise clients like IBM, Marriott, Cisco, and Twitter. She has worked with nearly every major publisher in the business, including Hearst, The Atlantic, Fast Company, and Time Inc.

Previously, Karen helped build the User Experience practice at Razorfish, hired as the very first information architect and leaving as the VP and national lead for user experience. There she led major design initiatives for The New York Times, Condé Nast, Disney, and Citibank, and managed a diverse team of information architects, content strategists, and user researchers.

Karen teaches Design Management in the MFA in Interaction Design program at the School of Visual Arts in New York, which aims to give students the skills they need to run successful projects, teams, and businesses.

Her book Going Responsive was published in 2015 by A Book Apart, and her first book, Content Strategy for Mobile, was published in 2012. She is also the co-host of A Responsive Web Design Podcast with Ethan Marcotte. Her pithier writings often wind up on Twitter at @karenmcgrane.

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